One of the main differences between selling a product and selling a solution is the concept of a needs analysis and asking questions to understand the customer’s business goals. However, another significant component is client education.
For a potential customer to get fully on board with a new technological solution, they need to be certain it will solve their problems in a cost-effective way. By asking questions and educating them on the ins and outs of your UC collaboration tools that can serve them right now, you can improve your sales team’s closing rate.