To be a successful CPaaS provider, your customers must have positive experiences with the solutions developed from your products. If you want end-users to understand how to use your products to achieve their goals, you must give them effective adoption content.
Kick Off 2023 Sales Efforts With a Bang
With 2023 sales kickoffs just around the corner, now’s the time to get effective training in place to equip your sales teams with the intimate knowledge of the product itself but also of the value and function of the product for its users.
B-Lynk’s sales eLearning courses can train UC and cloud communications sales teams to be more effective than ever in 2023 by highlighting what the products solve for over just features. With this knowledge and understanding, your sales teams will better communicate these use cases and the direct value of your solution to potential customers, closing more deals.
5 Ways to Set Your Team Up for Success in 2023
Ready or not, 2023 is just around the corner. Planning your product roadmap today can set you up for success in the coming year. But as trends and behavior in the UC industry shift, so must planning strategies.
Through our conversations with service providers and resellers throughout the industry, we’ve been able to gauge new trends for 2023 and we’re sharing our top tips and resources to set your team up to achieve these goals.
Help Ensure Your Customers Can Weather the Storm
As much as we wish they weren’t, natural disasters are a part of life. We learned this all too well recently when Hurricane Ian made landfall as a Category 4 storm just south of our headquarters in Tampa.
Thankfully, we were prepared. Having the right plan in place can make a world of a difference and those plans should include communication planning and expectations for both employees and customers. We’re sharing some ways we leveraged UC tools when Hurricane Ian threatened our Florida team and some benefits that UC Cloud Tools can offer your customers during disaster recovery.
Strengthen Sales Teams with Repurposed Training Content to Edge Out the Competition
With increasing competition, the pressure is on for sales organizations to create value and drive sales through their product knowledge coupled with their ability to connect the dots between the customer’s business problem and how your products solve that. This requires a skilled sales professional willing to dive into learning the ins and outs of your product in order to connect the dots and sell a solution. Equip them with the skills and resources needed by reusing tools you already have.
Training Your Channel Partners for Success
The potential for UCaaS sales growth between now and 2026 is looking good for service providers. For those who want to tap into the current and upcoming growth, a network of channel partners can help you scale your opportunity for sales, but setting them up for success with the right tools is key.
4 Simple Ways to Keep Your Customers Engaged
Acquiring new customers is one thing, but once you have them, retaining them by keeping them engaged is key. If you want your customers and end-users to continue finding value in your products and services over time, you have to continue providing value in unique, fresh ways.
Whether through email campaigns, ongoing training sessions, or gathering feedback you can use to inform your strategies, here are four simple ways to keep your customers engaged with your brand and your offering.
7 Mid-Summer Tips to Help Your End-Users Work Remote
With travel restrictions eased, those traveling on the rise and employers embracing remote working, this summer could see more people working remotely while traveling than ever before. As a UC service provider, you can give your customer’s end-users valuable tips to help them leverage their communication and collaboration tools to become more efficient while working remote this summer, or to help create boundaries and set up for success when going totally out-of-office.
B-Lynk Launches New Training and Support Content Solution One-Lynk
Digital content enablement and training company B-Lynk has recently announced the launch of a new content experience solution, One-Lynk, that provides access to dynamic collections of user and training content with a branded site experience.
Competing in the UC Customer Experience Space
Demand in the collaboration and communications space has led to more competition among businesses providing these solutions. It’s not enough to just have a great product anymore. Customers have high expectations for a positive experience throughout the process from the first discovery session through continued support so it’s more important than ever to deliver an excellent customer experience to find success.
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