UC products are complex, and trying to communicate their features and benefits can often be overwhelming for the person explaining as well as the person trying to understand.
Product marketing video is a smart way for UC companies to simplify their complex products for those who are just getting introduced and can be utilized internally for sales meetings or externally to end users as part of a new product launch campaign.
If you’ve been seeing your customers progressing toward cloud applications, you’ve likely also seen the challenges they encounter as they either adopt new solutions or migrate from legacy systems such as Cisco’s HCS.
These issues, like lack of experience or cloud migration troubleshooting, may cause organizations to hesitate or backtrack in their decision to move to the cloud, but with a robust onboarding strategy aided by the cloud experts at B-Lynk, you can help them overcome these challenges and make the most of their cloud solutions with a “cloud smart” approach.
The trend is clear – video learning is more engaging, and it helps users remember useful information within the content. If you’re struggling to facilitate product adoption among your UC end users or simply want to boost retention, finding a way to integrate video into your training is critical.
Here’s why you should be using video for your end user development and how to do so in the most effective ways.
