Product Marketing Videos to Simplify Your Complex Product

Animated graphic of a computer with video site up on screen and video play buttons popping out

UC products are complex, and trying to communicate their features and benefits can often be overwhelming for the person explaining as well as the person trying to understand.

Product marketing video is a smart way for UC companies to simplify their complex products for those who are just getting introduced and can be utilized internally for sales meetings or externally to end users as part of a new product launch campaign.

Essential Elements of an Effective Discovery Meeting

Men and women at conference table meeting

Most sales leaders agree that the most important customer interaction is the first one – the discovery meeting. It can make or break a customer relationship.

While discovery calls have historically been seller-centric, these days customers need things to be more about them, understandably so. What makes a discovery call good is partially the questions, but it’s also what happens in between, which is what too many salespeople lose track of.

3 Ways to Ensure Your UC Sales Team Training Produces Results

uc sales team

One of the main differences between selling a product and selling a solution is the concept of a needs analysis and asking questions to understand the customer’s business goals. However, another significant component is client education.

For a potential customer to get fully on board with a new technological solution, they need to be certain it will solve their problems in a cost-effective way. By asking questions and educating them on the ins and outs of your UC collaboration tools that can serve them right now, you can improve your sales team’s closing rate.

How Training and Support Options Can Help Close a Deal

training support

The trend is clear – video learning is more engaging, and it helps users remember useful information within the content. If you’re struggling to facilitate product adoption among your UC end users or simply want to boost retention, finding a way to integrate video into your training is critical.

Here’s why you should be using video for your end user development and how to do so in the most effective ways.