Adoption & Support Content for CPaaS Products

To be a successful CPaaS provider, your customers must have positive experiences with the solutions developed from your products. If you want end-users to understand how to use your products to achieve their goals, you must give them effective adoption content.

Kick Off 2023 Sales Efforts With a Bang

With 2023 sales kickoffs just around the corner, now’s the time to get effective training in place to equip your sales teams with the intimate knowledge of the product itself but also of the value and function of the product for its users.

B-Lynk’s sales eLearning courses can train UC and cloud communications sales teams to be more effective than ever in 2023 by highlighting what the products solve for over just features. With this knowledge and understanding, your sales teams will better communicate these use cases and the direct value of your solution to potential customers, closing more deals.

Strengthen Sales Teams with Repurposed Training Content to Edge Out the Competition

Graphic showing growth chart with rocket shooting upward with growth

With increasing competition, the pressure is on for sales organizations to create value and drive sales through their product knowledge coupled with their ability to connect the dots between the customer’s business problem and how your products solve that. This requires a skilled sales professional willing to dive into learning the ins and outs of your product in order to connect the dots and sell a solution. Equip them with the skills and resources needed by reusing tools you already have.

Training Your Channel Partners for Success

The potential for UCaaS sales growth between now and 2026 is looking good for service providers. For those who want to tap into the current and upcoming growth, a network of channel partners can help you scale your opportunity for sales, but setting them up for success with the right tools is key.

Essential Elements of an Effective Discovery Meeting

Men and women at conference table meeting

Most sales leaders agree that the most important customer interaction is the first one – the discovery meeting. It can make or break a customer relationship.

While discovery calls have historically been seller-centric, these days customers need things to be more about them, understandably so. What makes a discovery call good is partially the questions, but it’s also what happens in between, which is what too many salespeople lose track of.