Product Marketing Videos to Simplify Your Complex Product

Animated graphic of a computer with video site up on screen and video play buttons popping out

UC products are complex, and trying to communicate their features and benefits can often be overwhelming for the person explaining as well as the person trying to understand.

Product marketing video is a smart way for UC companies to simplify their complex products for those who are just getting introduced and can be utilized internally for sales meetings or externally to end users as part of a new product launch campaign.

Reducing Tier 1 Support Costs with a Robust Self-Service Solution

Computer Keyboard button with the word Support

Calling the help desk may seem like the fastest way to identify and solve a technology problem. But the reality is this approach to customer support is costly and often causes more frustration than assistance.

Instead, using a customized support site can provide the value and answers your customers are looking for without adding to the workload of your customer service team or raising your company costs by hiring more Tier 1 service staff.

Essential Elements of an Effective Discovery Meeting

Men and women at conference table meeting

Most sales leaders agree that the most important customer interaction is the first one – the discovery meeting. It can make or break a customer relationship.

While discovery calls have historically been seller-centric, these days customers need things to be more about them, understandably so. What makes a discovery call good is partially the questions, but it’s also what happens in between, which is what too many salespeople lose track of.

The Importance of Training Content vs. Support Content and the COVID-19 Impact on Both

Close up of woman's arms and hands on laptop at table

When users struggle with a product it’s not always easy to determine whether the customer experience gap is in your training sessions or your help and support content. Training and support are two different categories of customer education and it’s important to understand the difference and how you can equip your end users with the knowledge they need to improve their use of your software in today’s world.

Are Your Customers Using Cisco UCM Cloud? We Can Help.

Man at computer on phone

If you’ve been seeing your customers progressing toward cloud applications, you’ve likely also seen the challenges they encounter as they either adopt new solutions or migrate from legacy systems such as Cisco’s HCS.

These issues, like lack of experience or cloud migration troubleshooting, may cause organizations to hesitate or backtrack in their decision to move to the cloud, but with a robust onboarding strategy aided by the cloud experts at B-Lynk, you can help them overcome these challenges and make the most of their cloud solutions with a “cloud smart” approach.

Getting Your Greeting Recording Right

Auto attendants and other scripted greetings are necessary for this day and age, but they still have drawbacks if not done right. Between auto attendants turning into a frustrating roadblock for callers and bad routing and scripting, call abandonment can become a real problem before you even get the opportunity to help.

If your call center greeting recordings are done well, however, it can help callers navigate their way to the right department, create shorter wait times, and result in more satisfied customers.

Ensuring New Product Launch Success

Anytime a UC provider launches a new product or a new feature for an existing product, there are challenges. While these challenges are only natural, they must still be addressed.

We’ll dive into things to consider when launching a new product (or feature), including training and support portals, notifications, and landing pages. We’ll also share some valuable ways B-Lynk can support you through your most successful launch yet.

Amplify Your Call Center Training

Customer service can make or break a company. If it’s good, a business can create a loyal band of followers, but if it’s bad, customers won’t think twice about switching providers.

Are your customers’ Call Center agents setting the right tone as the “front door” of the business, or is there room for improvement?
We’ll share some of the ways your customers can provide better training for their call center solutions, including engagement tricks, collaboration strategies and more.

3 Tips to Make the Most of Webex® for Broadworks

The Webex® for Broadworks app offers enterprise-calling features and enhanced collaboration tools to help your customers call, meet, and get work done regardless of location or time. It allows users to manage all of their work-related conversations from one convenient platform.

But do your users really know how to use it?

In this article, we’ll provide a few tips for your users to leverage all the Webex® for Broadworks App has to offer.

Best Practices for Live Virtual Training

With so much of the current workforce distributed or working from home today, meeting virtually has become necessary—for conferences, meetings, and even training.

Virtual training can be recorded or live, but live virtual training offers the benefits of real-time interaction and engagement that pre-recorded sessions can’t provide.

Live virtual training can set your users up for success by putting them in a digital classroom environment where they can talk directly to an expert on your product offering, ask questions, and review topics as needed to ensure a solid understanding.