Training Your Channel Partners for Success

The potential for UCaaS sales growth between now and 2026 is looking good for service providers. With a current market value of $4.09 billion and a healthy anticipated compound annual growth rate (CAGR) of 14.3%, the market is projected to hit over $10.74 billion within the next 4 years.

For service providers who want to tap into the current and upcoming growth, a network of channel partners can help you scale your opportunity for sales.

Opportunity Plus Problem, Meet Solution

Seeing revenue growth from your channel may look enticing, but managing the training needs of the resellers can be overwhelming.

To best serve you and effectively sell on your behalf, your channel partners need to be experts on what you do, what you sell, and how it all works. By providing training content on your product or service customized to your channel partners, you can equip them with the information and tools they need to be successful.

Ideally, you should be able to provide content specific to what they’re selling as well as the roles of your partner’s end users. While this can be quite a feat to effectively produce and manage on your own, with help from the experts at B-Lynk, you can leverage your large channel of resellers to maximize your sales.

ROI of Channel Partner Training

Your channel partners can either be your best asset or weigh you down, and much of that is determined by their training (or lack thereof). Without understanding things like how to properly quote your products and services, run demos for potential end-users during discovery meetings, and explain the ins and outs of integrations, your channel partners may not be able to effectively demonstrate what you have to offer and how it can help new customers.

On the other hand, channel partners who are empowered to sell your product because they have access to the right training content will find success more easily when selling your product or service.

Investing in channel partners can be a smart business move to scale, but without the appropriate training infrastructure in place, the ROI might not outweigh the costs to manage said channel partners. By giving them on-demand training programs, you’ll increase their likelihood of success in selling your products and thus boost your ROI.

Create Custom Channel Partner Training with B-Lynk

B-Lynk works with service providers to create custom channel partner training programs that cover all functions a channel partner would need to understand. Some of the certifications for channel partners include may include:

  • Partner Sales Success
  • Product Marketing Success
  • Implementation Success

These e-learning courses may include various content types created for all kinds of learners, including brief how-to guides, GIFs, videos, and more. B-Lynk can create a comprehensive training program for your channel partners that covers the necessary skills and information, from product training for sales success, onboarding key ops staff, and how to enter orders.

Additionally, they can be published to be compatible with your existing LMS or University Platform – if you need assisting setting that up, we are there for you and can assist. We have a number of options for LMS delivery and are happy to collaborate with you if that journey is one you aren’t familiar with.

Help your channel sell more for you, retain more customers, and be successful. B-Lynk can help with specific, tailored training to help your partners meet your collective goals. Get in touch to start creating your custom channel partner content today.

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