Many of today’s forward-thinking companies are attempting to capitalize on the power of video; a case could be made that the play button is fast becoming the most influential tool on the Internet. For us – it has added significant value in our business and has created a solution for our customers-all with the power of video.
Now…Are we experts in everything video? – uh heck no. Are we experts in Hosted VoIP and how it works – yes!
So having this knowledge, we quickly realized we need a scalable solution for what our customers were looking for – fast, smart, quickly obtainable knowledge of their specific product for employees, for their customers and to raise product awareness for their potential customers.
Let’s back up before we get too far, and look at some of the data about how we communicate and consume information online…
- 98% of organizations are predicted to use video as part of their digital learning strategy. – Ambient Insight
- Retention rate for visual information can reach 65% vs. 10% for text-based information. – SocialMedia Today, 2013
- Every minute, there are approximately 300 hours of video content uploaded to YouTube. This content is being shared, and watched, on social media – an estimated 323 days worth of video is watched by Facebook users every minute…of every day. – Expanded Ramblings
- According to Twitter, videos and photos get the most retweets. – Twitter, 2014
So what we have learned is that video is not only useful for training but for product sales. Video can showcase your products in a way that photos don’t, and your potential customer remains more focused on and engaged with your product as they watch. An explainer video can communicate the problem you solve, the value of your service, or the authenticity of your cause – these are all powerful sales tools.
The flexibility of video content makes it accessible on smartphones, desktop, and tablets. The audio, visual, and text elements of video make your training content more engaging. Video provides an “always-on” training resource that is available anytime.
As video adoption continues to rise, more and more companies are looking to leverage the power of videos to improve their overall success. Whether your strategy is aimed at sales or internal efficiency, all roads seem to point to video…
If you happen to be looking for a place that offers: training videos, explainer videos, marketing videos, and software videos…welcome to B-Lynk, we would love to talk!